Friday, November 28, 2014

Blumhouse Productions (11/24-11/28)

   Founded by Jason Blum (who worked as an independent producer for Warner Brothers and production director of multiple theater companies), Blumhouse Productions has become one of the most lucrative studio-film making companies that produces high grossing movies on extremely low budgets. The company created the popular Paranormal Activity series (which the first addition was $15,000 and utilized non-reputable actors that, some, made their breakthrough with the movie ) that collectively grossed $200 million worldwide, making it the most profitable in Hollywood industry history. Blumhouse Productions is also notorious for well-known horror films such as the Purge series, Ouija, and Insidious that have adapted into real-life attractions at theme parks like Universal Studios that hosts "Halloween Horror Nights" (contains exhibits and haunted house reenactments of the films).
   Blumhouse Productions has taken part in media convergence through the development of it's own publishing house (known as Blumhouse Books where short story and fiction writers can contribute their work in hopes of being recognized) and scripted television shows on channels such as HBO and SyFy. In addition, they have introduced live events in Los Angeles, California where visitors will experience an interactive haunted house. Recently, James Blum's company signed a potential crossover deal with Lionsgate to produce a television- contracted series.
   Blumhouse Productions has created some of the most highly acclaimed horror movies and their low-budget design schemes have allowed for extremely profitable films. Their convergence in media has allowed them to successfully crossover in the industry such as television and in turn, has provided of Jason Blum's Emmy nomination.
Paranormal Activity: One of the highest grossing films in history with one of the lowest budgets ever recorded.

About Blumhouse. (2012). Retrieved November 28, 2014, from blumhouse.com website: 
     http://blumhouse.com/about.php 

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